Skip to main content

Buying to Market

Written by Nina Zegelbone

What information is in here

Buying to Market compares what you pay carriers to the Transfix market rate. It answers where you buy well and where you pay more than the market. Use it to repeat what works and to negotiate on the costly lanes. By default it shows shipments with a carrier assigned in the last 90 days, with two stops, on lanes with at least three shipments.

Tabs

Overview

The opening page. It shows total spend, shipments, average spend per shipment, and average buying compared to market. A weekly trend, lane and carrier grids, origin and destination maps, lead time and pickup hour charts, and a shipment table sit below.

User Level

Shows the same views plus buying compared to market for each broker user. Not every user sees this tab. If you do not see it, contact your company's Transfix administrator.

Key metrics

  • Avg Buying Compared to Market The average percentage difference between your carrier cost and the Transfix market rate. Negative means you bought below market and positive means above.

  • Total Spend The total carrier cost for the period.

  • Avg Spend Per Shipment The average all-in carrier cost per shipment.

  • Top Strong Lanes Lanes where you consistently buy below market. These are worth repeating.

  • Top Opportunity Lanes Lanes where you buy above market. These are your best chances to cut cost.

  • Buying Compared to Market Trend A weekly view of the percentage. Use it to see whether buying is improving.

  • User Level Buying vs Market Buying results for each broker user, shown on the User Level tab.

How to use this report

  1. Start with Avg Buying Compared to Market for your overall position against the market.

  2. Review the weekly trend to see whether buying is improving.

  3. Compare Top Strong Lanes and Top Opportunity Lanes to find what to repeat and where to negotiate.

  4. Use the origin and destination maps to spot regional patterns.

  5. Check the lead time and pickup hour charts to see whether booking timing affects your cost.

  6. Use the shipment table for lane or shipment detail.

  7. Open User Level to compare each broker user against the market. Filter to one user to see which lanes drive their results.

For questions or support, reach out to your Transfix account team.

Did this answer your question?